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aucfan Trends


aucfan Trends


Trends of Exhibit Transition in Japanese Internet Auction Marketing



The Inventory of Japanese Internet Auction in each category ( The latest 10 days )
Yahoo Auction (Japan)
7/20 7/21 7/22 7/23 7/24 7/25 7/26 7/27 7/28 7/29 Total Amounts
TOTAL +5,296,904 +48,478 +69,340 +19,110 +6,767 -307,606 +2,488,891 +2,484,917   +279,530 24,781,795
Cars, Boats, Vehicles&Parts +5,212,209 +16,471 +2,147 +23,347 +2,920 -107,429 +246,107 +159,978   +6,003 5,561,753
Clothing & Shoes +22,556 +22,620 +4,951 +4,819 -17,682 -49,790 +427,748 +419,478   +40,522 4,686,891
Books & Magazine +5,612 +4,873 -7,050 +1,553 -3,285 -6,516 +465,119 +399,640   +62,867 1,938,069
Music +5,954 -5,346 -1,814 -2,790 +28,140 -2,850 +263,573 +312,616   +44,219 1,603,029
Toy & Video Game -20 +9,005 +3,215 +4,064 +4,249 -16,946 +229,494 +257,628   +49,781 1,548,036
Home +15,904 -4,879 +7,835 -13,602 -11,455 -12,714 +88,440 +89,549   -1,098 1,468,644
Sports & Reisure -4,896 +6,385 +6,021 -745 +5,599 -14,821 +52,318 +62,692   +2,434 1,221,267
Accessories +19,563 +6,221 +5,340 -3,104 +4,753 -18,595 +61,877 +73,925   -5,078 939,064
Antique & Collections -552 +1,787 +1,848 +1,938 -1,617 -6,897 +154,485 +167,627   +27,553 933,798
Others +935 -422 -2,326 +6,855 +3,413 -11,664 +146,163 +149,871   +20,639 781,894
Hobbies & Culture +4,653 +1,880 -735 +1,784 -5,620 -13,120 +45,722 +46,420   +4,130 695,019
Home Electronics, Audio & Camera +1,087 +6,305 +11,774 -213 -852 -11,333 +32,079 +44,949   +1,782 606,751
Movies & DVDs +16,952 -29,062 +37,872 -16,419 +6,249 -6,738 +57,018 +69,777   +23,762 547,429
Computer -1,350 -2,129 +5,561 +3,885 -6,109 -7,418 +44,599 +45,728   -5,742 538,427
Beauty & Health +1,032 +6,525 -583 +1,708 +203 -3,508 +33,829 +36,990   -9,802 424,019
Cartoon & Anime +159 +3,464 +132 -1,912 -2,193 -5,557 +47,169 +48,863   +9,616 311,470
Stationary +1,352 +1,499 +1,467 +101 -3,816 -4,630 +19,535 +16,191   +2,888 260,022
Foods & Drinks -1,357 +1,043 -4,750 +3,086 -919 -2,540 +7,145 +11,643   -3,161 201,250
Ticket, Store Credit & Hotal Reservation -4,775 -27 +595 +3,490 +2,253 -2,321 +36,110 +28,915   +3,690 199,069
Entertainer Related Product +1,733 +1,633 -2,535 +325 +2,196 -694 +21,994 +31,758   +3,602 160,200
Flowers & Garden +30 +346 +282 +1,407 +357 -831 +6,078 +6,122   -80 106,248
Infant -9 +82 -212 +115 -15 -664 +2,920 +3,800   +339 33,735
Pet & Other Creatures -43 +163 +312 -575 +1 -5 -596 +736   +660 15,285
Real Estate +251 -1 +7 - +4 -25 -22 +13   +6 351
Charity -76 +42 -14 -7 -7 - -13 +8   -2 75