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aucfan Trends


aucfan Trends


Trends of Exhibit Transition in Japanese Internet Auction Marketing



The Inventory of Japanese Internet Auction in each category ( The latest 10 days )
Yahoo Auction (Japan)
1/25 1/26 1/27 1/28 1/29 1/30 1/31 2/01 2/02 2/03 Total Amounts
TOTAL +6,497 +224,146 -484,620 -382,688 -797,428 -250,676 +1,226,494 +728,459 -113,114 -81,701 27,484,486
Cars, Boats, Vehicles&Parts -68,148 +101,082 -121,693 -4,262 -55,465 +16,537 +90,021 +72,978 -17,220 -6,036 6,944,163
Clothing & Shoes +20,844 +17,577 -79,962 -85,204 -132,420 -28,069 +222,032 +115,382 +4,625 -25,190 4,871,702
Books & Magazine +48,615 +5,870 -29,442 -53,498 -153,150 -47,755 +192,027 +63,369 -7,808 -12,504 2,107,224
Toy & Video Game +20,853 +8,695 -38,739 -30,650 -81,819 -41,534 +114,624 +74,227 -1,015 -16,450 1,760,405
Music +18,510 +546 -17,159 -32,529 -94,628 -27,648 +105,142 +74,921 -39,114 +27,902 1,653,954
Home -13,147 +16,149 -32,016 -27,371 -32,634 +7,486 +65,849 +38,341 -13,014 -13,929 1,547,608
Sports & Reisure -13,439 +15,489 -10,830 -20,140 -18,402 -20,720 +26,406 +46,739 -1,506 -717 1,372,605
Antique & Collections +8,630 +3,997 -14,617 -28,959 -59,114 -19,227 +88,532 +27,347 +256 -7,786 1,067,375
Accessories -10,948 +4,883 -15,032 -6,103 -16,053 -15,307 +30,801 +22,842 -6,794 -11,789 955,695
Home Electronics, Audio & Camera -14,016 +13,054 -23,787 -7,230 -4,564 -13,052 +30,807 +25,788 -4,341 -5,884 792,501
Others +12,230 +573 -16,196 -23,904 -60,101 -14,947 +87,366 +30,947 -5,136 -12,349 725,935
Hobbies & Culture +4,635 +5,646 -14,410 -7,343 -19,204 -3,152 +24,836 +16,852 -3,197 -2,696 723,748
Computer -7,617 +3,764 -10,206 -5,096 -17,312 +7,148 +22,179 +16,271 -440 -1,055 552,959
Movies & DVDs +2,008 +5,915 -8,445 -9,555 -6,466 -22,094 +16,047 +30,607 -15,010 +18,512 525,333
Beauty & Health -3,925 +4,622 -12,126 -11,616 -2,620 -7,918 +18,510 +13,830 +3,261 -6,151 444,267
Cartoon & Anime +4,536 +2,044 -13,205 -8,753 -15,834 -4,334 +29,629 +16,856 +987 -356 318,183
Stationary -97 +2,143 -4,082 -9,465 -3,054 +2,379 +9,568 +5,523 -1,838 -1,585 299,229
Entertainer Related Product +4,607 +509 -6,653 -5,602 -11,116 -6,895 +24,276 +14,495 -3,258 -2,134 247,998
Ticket, Store Credit & Hotal Reservation -1,379 +3,218 -5,420 -1,571 -11,076 -8,569 +16,478 +10,909 +730 -306 211,846
Foods & Drinks -5,734 +5,353 -6,395 -2,118 -786 -1,142 +6,874 +2,504 -2,139 -1,188 197,651
Flowers & Garden +166 +1,760 -2,764 -1,008 -1,657 -772 +1,476 +6,094 -787 +278 113,449
Infant -167 +249 -473 -627 -744 -273 +2,484 +1,050 -181 -170 34,997
Pet & Other Creatures -453 +930 -859 -227 +951 -801 +552 +590 +140 -165 15,244
Charity +64 -57 +21 +3 -21 -6 -29 -3 -21 +44 310
Real Estate -131 +135 -130 +140 -139 -11 +7 - -294 +3 105