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aucfan Trends


aucfan Trends


Trends of Exhibit Transition in Japanese Internet Auction Marketing



The Inventory of Japanese Internet Auction in each category ( The latest 10 days )
Yahoo Auction (Japan)
5/07 5/08 5/09 5/10 5/11 5/12 5/13 5/14 5/15 5/16 Total Amounts
TOTAL -888,951 -2,091,749 -2,101,317 -218,043 +668,595 -384,067 +327,873 -253,606 +474,628 +941,990 24,115,823
Cars, Boats, Vehicles&Parts -148,559 -86,210 +103,918 +7,827 +343,516 -262,834 +159,684 -201,025 +47,943 +320,625 7,143,237
Clothing & Shoes -166,464 -396,093 -148,671 -27,393 +37,088 +14,291 -25,089 +43,678 +114,364 +64,744 4,471,509
Home -47,651 -53,997 -57,218 -8,646 +64,896 -38,361 +36,560 -32,219 +23,218 +68,734 1,464,128
Toy & Video Game -70,027 -214,241 -299,550 -44,097 +31,762 -16,793 +17,609 -12,973 +61,251 +57,840 1,335,487
Sports & Reisure -31,523 -57,987 -41,656 -14,526 +49,135 -29,669 +16,358 -22,000 +33,336 +41,458 1,291,245
Books & Magazine -90,332 -389,616 -491,822 -58,393 +1,031 +11,660 +1,628 +38,541 +62,400 +35,025 1,275,013
Music -63,562 -239,820 -358,531 +4,616 -39,813 +55,189 -739 +28,984 -5,603 +54,369 1,111,064
Accessories -33,708 -45,744 -27,251 -7,969 +27,163 -19,436 +14,835 -18,184 +13,114 +38,853 907,745
Home Electronics, Audio & Camera -21,093 -34,696 -38,379 -5,612 +40,494 -33,255 +34,451 -36,132 +11,321 +54,927 768,908
Antique & Collections -43,151 -149,461 -205,510 -29,110 +9,920 +2,163 -5,180 +5,634 +28,374 +19,970 743,115
Hobbies & Culture -20,435 -45,044 -33,790 -8,456 +7,891 -3,024 +104 -1,486 +15,787 +17,125 636,480
Computer -15,874 -40,949 -37,176 -1,224 +28,060 -16,294 +24,835 -18,694 +5,277 +35,004 494,264
Others -50,486 -127,870 -162,838 -14,522 +7,180 -15 -1,687 +15,454 +24,636 +11,730 463,551
Beauty & Health -9,537 -16,517 -26,319 -6,118 +14,311 -13,608 +15,747 -8,006 +4,795 +27,269 412,635
Movies & DVDs -25,658 -63,073 -95,874 +10,606 -13,388 +9,245 +5,581 +351 -5,265 +29,440 389,501
Stationary -8,900 -9,307 -9,901 -1,776 +11,290 -8,849 +5,632 -3,770 +5,885 +10,405 288,651
Cartoon & Anime -16,048 -36,430 -49,595 -4,532 +7,893 -4,622 +1,095 -1,761 +8,951 +4,189 243,454
Foods & Drinks -1,209 -489 -9,985 +602 +16,686 -14,544 +14,437 -15,947 +5,628 +19,213 194,069
Entertainer Related Product -11,848 -31,922 -44,782 -8,302 +6,445 -1,046 +1,889 -3,576 +11,879 +9,481 190,983
Ticket, Store Credit & Hotal Reservation -8,493 -41,730 -59,093 -84 +7,724 -7,059 +6,007 -1,449 +3,824 +9,392 132,864
Flowers & Garden -3,200 -7,419 -4,273 -874 +7,660 -6,144 +3,253 -7,530 +1,877 +9,692 111,059
Infant -832 -2,220 -2,116 -267 +968 -441 +70 -230 +1,077 +1,196 30,197
Pet & Other Creatures -464 -843 -880 +224 +624 -624 +822 -1,269 +570 +1,270 16,224
Charity +103 -69 -21 -21 +45 -4 -26 +20 -21 +39 334
Real Estate - -2 -4 +4 +14 +7 -3 -17 +10 - 106